Procter & Gamble Inc.: Downy Enviro-Pak |
作者姓名:Adrian B. Ryans; Janet Lahey; Chris Lane |
商品類型:Case | 商品編號:9A90A006 |
出版日期:1990/01/01 | 內容長度:11 頁 |
In early 1989, with growing concern among Canadians about the impending solid waste problem, Grad Schnurr, the brand manager for Downy fabric softener, was considering the launch of a more environmentally friendly form of packaging. These "Enviro-Paks" would reduce the amount of plastic used in a standard 3L package by 85%, resulting in a 15% saving in total manufacturing costs. Although a similar type of packaging had already been introduced .....more
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